Ever wonder what pulls a guy back into the wild, messy world of adult retail after a decade out? For Mike Savage, it’s a mix of nostalgia, grit, and a damn good eye for what gets people off—figuratively and literally. This Philly-born hustler spent nearly 30 years climbing the ranks, from schlepping sales for East Coast News to running Fantasy Lingerie like a boss. Then he bailed. Built a smoke shop empire in South Florida. Now? He’s back, baby, with Full Circle Distribution, and he’s not screwing around.
The Return of a Pleasure Biz Legend
“I never thought I’d be back,” Savage admits, leaning back with a grin that says he’s seen it all. And he has. The guy’s journey reads like a porn industry soap opera—minus the bad lighting. After ditching adult retail, he turned Miami Distro into a smoke shop goldmine, pumping out CBD vapes and nitrous oxide like it’s nobody’s business. Then, bam, a Grateful Dead licensing deal lands in his lap. Deadhead stoners rejoice, right? But it’s the adult game that’s got him buzzing again.
Why the Hell Come Back?
So what dragged him back to the land of dildos and garters? Friends, mostly. Old industry pals kept hitting him up, begging for his sales mojo. Picture this: 2020, Savage at a smoke trade show, hawking sex honey for a buddy’s floundering enhancement brand. Next thing he knows, adult companies are crashing Champs, and he’s back rubbing elbows with the old crew. Meanwhile, the smoke biz turned into a shitshow—bans, vape chaos, booths blasting music so loud you can’t hear a damn word. “I missed making one solid vibrator that lasts a decade,” he says. Fair enough.
“I’ve been enjoying the professionalism of adult retail compared to the smoke shop world. At Altitude, nobody’s blasting music—you can actually talk.”
– Mike Savage
Full Circle: The Game Plan
Full Circle ain’t just a cute name—it’s Savage coming home. Based in South Florida, it’s a dual beast with Miami Distro, splitting duties like a pro. Full Circle handles bulk for distributors and overseas players; Miami Distro caters to mom-and-pop shops ordering by the piece. Smart, right? They’ve already dropped three brands: The Pleasure Company, Savage Me Toys, and Be Savage lingerie. No half-assed efforts here. We’re talking 75 vibrator SKUs, life-size dolls, and strappy two-piece sets that’d make your jaw drop.
The Pleasure Company’s vibe lineup? All about power, comfort, and whisper-quiet motors. Savage spent a year tweaking these bad boys—adding motors, testing ‘em ‘til his house was a buzzing sex toy lab. Standouts include vibrating necklaces and a freakin’ makeup brush that doubles as a clit tickler. Genius or gimmick? Customers are eating it up.
Dolls, Dicks, and Diversity
Then there’s Savage Me Toys. Launched with 15 life-size dolls, they’re not stopping there. February’s bringing handheld strokers and big-ass torsos. Savage knows his shit—decades in the game taught him what sells. And the Be Savage lingerie? Think body stockings, club dresses, and bralettes paired with garters. He’s proud as hell of the diverse models in their latest shoot. “One-size-fits-all now, but plus-size is next,” he promises. That’s a man who gets it.
- Vibrators: 75 SKUs, women-focused, quiet and strong.
- Dolls: 15 full-size, with more toys on deck.
- Lingerie: Diverse, sexy, and ready to expand.
Family Ties and Big Plans
This ain’t a solo gig. Savage’s wife Sara runs the graphics—packaging, catalogs, the works. His brother, kids, and in-laws? They’re the sales muscle. “We’re all Savages,” he laughs, and he means it—blood and hustle. Add Briana Watkins, a 17-year vet with awards up the wazoo, as VP of sales and marketing, and you’ve got a squad built to kill it. She’s all about relationships, not corporate bullshit. “We want it to feel like family,” she says. Savage nods: “It’s about the people, not just the product.”
They’re gearing up for 2025 with new planograms, wall skins, and floor decals—shit to make stores pop. Savage’s eyeing Australia, Germany, Mexico. International, baby. Plus, those Grateful Dead goodies and Savage Me launches? He and Sara are working their asses off. “Hardest we’ve ever worked,” he admits. But at night? “Knowing you put smiles on faces worldwide—that’s the payoff.”
The Long Haul
Savage ain’t sprinting. “It’s not a 50-yard dash,” he says, cool as hell. No wild expectations—just daily grind and a vision for something lasting. Something his kids can take and run with. The guy’s been around the block, seen the ups and downs, and he’s betting on relationships over flashy gimmicks. Will Full Circle shake up adult retail? With Savage’s track record and this crew, I’d put money on it. Stay tuned—this comeback’s just getting started.
