Ever wonder who’s behind the slick branding of your favorite lube? Meet Jia Jeng, the mastermind steering ID Lubricants into a new era of sexual wellness branding. She’s not just selling slick stuff; she’s rewriting the rules of how pleasure products connect with people. Her game? Storytelling that’s raw, real, and unapologetically ethical.
From Beauty to Bedroom: Jeng’s Journey
Jia Jeng didn’t stumble into the pleasure industry by accident. Coming from the beauty and wellness world, she saw a chance to shake things up in a space that’s too often shrouded in stigma. “I was hooked on the idea of blending science, wellness, and intimacy,” she says. Her move to ID Lubricants felt like slipping into a role tailor-made for her—a chance to craft narratives that make people feel good, inside and out.
Why Sexual Wellness?
It’s not just about lube for Jeng. It’s about empowerment. She’s drawn to the pleasure industry’s potential to break taboos and spark honest conversations. “This field lets me push for inclusivity and education,” she explains. From her first day at ID, she’s been all about making products that scream quality and safety while whispering self-love and confidence.
I love the challenge of breaking taboos and fostering open, positive discussions about sexual wellness.
– Jia Jeng
Redefining ID Lubricants
Jeng’s role as brand manager is a juggling act—think product development, social media swagger, and marketing strategy with a side of global outreach. She’s the one ensuring ID’s message screams high-quality lubricants that make intimacy better, safer, and more inclusive. Since she started, her gig’s grown meatier. She’s now spearheading ID Wellness Essentials, a new pleasure toy line that’s got the industry buzzing.
ID’s evolved under her watch. They’ve rolled out products like ID Free, a lube stripped of harsh chemicals, and ID Toy Lube, crafted for seamless play with sex toys. “Consumers today demand transparency,” Jeng notes. So, she’s doubled down on clear labeling and education, making sure every bottle tells a story of trust and care.
Navigating the Social Media Maze
Social media’s a beast for pleasure brands. Platforms love to slap restrictions on adult content, making it tough to strut your stuff. Jeng’s not fazed. She’s betting on educational content and clever collaborations to cut through the noise. “We’re seeing mainstream influencers talk lube and pleasure without blushing,” she says. Podcasts and sex-positive communities are her next frontier, offering raw, real ways to connect without the algorithm’s chokehold.
Women Leading the Charge
Being a woman in sexual wellness? Jeng calls it a thrill. “It’s rewarding to help people embrace their bodies and desires.” She’s stoked to see more women grabbing leadership roles, pushing brands to be body-positive and health-focused. But there’s still ground to cover. Her advice to the next gen? “Keep advocating for diversity—in products, marketing, everything. Make sure every body and identity gets a seat at the table.”
- Push for inclusive representation in every campaign.
- Champion body-safe standards without compromise.
- Stay curious, always. The industry thrives on fresh ideas.
What’s Next for Jeng and ID?
Jeng’s not slowing down. She’s got her eyes on global expansion and more innovative products that scream ID’s ethos: quality, inclusivity, and a damn good time. Her vision? A world where sexual wellness isn’t whispered about but celebrated loud and proud. “Stay curious, challenge norms,” she urges newbies. “Your passion can shift how society sees pleasure.”
With Jeng at the helm, ID Lubricants isn’t just sliding into the future—it’s striding boldly, redefining what it means to be a pleasure brand. Curious about her next move? Keep an eye on this space.
