Ever wonder what it takes to shake up the sexual wellness game for a generation that’s rewriting the rules? Benoit Palix, the brains behind Friday Bae, isn’t just selling vibrators—he’s sparking a movement. At 16, he was sneaking peeks at his dad’s pleasure product sketches, hooked on the idea of crafting toys that make people feel good. Now, he’s channeling that passion into a brand that’s got Gen Z buzzing.
A New Kind of Pleasure Brand
Friday Bae isn’t your grandma’s sex shop. It’s a loud, proud middle finger to stuffy, clinical brands that treat intimacy like a medical procedure. Palix built this for the Bae Squad—young folks who crave authenticity, inclusivity, and a damn good time. Think genderfluid toys in candy-bright colors, vegan lip balms that double as aphrodisiacs, and vibrators tucked into plushie cases so cute you’d leave ’em on your nightstand.
Why Gen Z? Because They Get It
Palix didn’t just stumble into targeting Gen Z and millennials. He saw their hunger for real talk about sex, love, and everything messy in between. “I wanted to be the big brother I never had,” he says, recalling his own cringe-worthy condom mishap—oil and latex, rookie mistake. That’s why Friday Bae’s all about keeping it real.
Traditional brands felt too clinical or failed to connect with younger audiences. Gen Z craves freedom and authenticity.
– Benoit Palix
His lineup? Ten natural, French-made products with names like TASTE and KISS that scream approachability. Priced between 10 and 20 euros, they’re a steal for cash-strapped twenty-somethings navigating inflation. Plus, with eco-conscious touches like sugarcane lube tubes, Friday Bae’s speaking Gen Z’s language: sustainable, transparent, and fun as hell.
Education Over Everything
Palix isn’t just slinging pleasure products. He’s on a mission to fix the sex ed gap. Enter Call Me Bae, a podcast that dives into everything from consent to kink with zero judgment. Available in French and English, it’s like having a cool friend whisper advice in your ear. “We tackle taboo topics with humor and care,” Palix says. No question’s off-limits, whether it’s how to navigate a first hookup or what lube’s best for sensitive skin.
The approach is working. Fans are raving, healthcare pros are recommending the brand’s gynecologist-approved cosmetics, and top products are flying off shelves. But it’s not just about sales—Palix wants to empower people to own their desires without shame.
Fighting Censorship and Stigma
Building a sex-positive brand isn’t all orgasms and rainbows. Palix groans about the constant battle with digital gatekeepers. “Instagram and TikTok censorship is a nightmare,” he admits. Ads get flagged, posts vanish, and reaching the Bae Squad takes ninja-level creativity. Then there’s the bigger fight: breaking down society’s squeamishness about open sex talk.
Despite the hurdles, Friday Bae’s thriving. Positive reviews flood their site, and customers are already shaping the future with suggestions like anal lube and toys for penis-owners. Palix listens hard, using DMs and retailer feedback to keep the brand grounded.
What’s Next for Friday Bae?
Palix isn’t slowing down. He’s got big plans: in-person events, virtual safe spaces, and partnerships with retailers to make Friday Bae a global name. He’s doubling down on education, too, with more interactive content and collabs with wellness influencers. “It’s not just a brand,” he insists. “It’s a cultural shift.”
Here’s what Friday Bae’s already nailing:
- Inclusive, affordable toys that don’t break the bank.
- Eco-friendly packaging that vibes with Gen Z values.
- No-BS sex ed that actually answers your questions.
Curious about their latest drops? Check out Friday Bae’s official site for the full scoop. Palix’s vision is clear: make intimacy fun, accessible, and stigma-free. And honestly? He’s onto something big.
