Let’s be real—most sex-toy sites are either corporate catalogs or sketchy affiliate dumps. Then ToyChats showed up, started posting brutally honest user reviews, and suddenly the whole game changed.
Yesterday the industry took notice: ToyChats just grabbed a 2026 XMA nomination for Emerging Web Brand of the Year. Yeah, that XMA—the one that actually matters when it comes to digital adult brands.
ToyChats Proves Real Reviews Still Move the Needle
Look, anyone can pay influencers to shill the newest app-controlled butt plug. ToyChats went the other way: everyday users testing everything from $30 rabbit vibrators to $600 remote couples toys and spilling every pro, con, and awkward fail. No scripted hype, no “this changed my life” nonsense unless it actually did.
That raw approach clearly hit a nerve. The reviewer community exploded, price-comparison tools got sharper, and suddenly mainstream shoppers started trusting a site that looks and feels like actual humans wrote it.
What the Nomination Actually Means
XMA’s Emerging Web Brand category isn’t some participation trophy. Past winners and nominees include heavy hitters that went on to dominate—think brands now raking in eight figures. Getting shortlisted means industry voters see ToyChats as the next big player in pleasure tech and adult e-commerce.
“ToyChats has grown because the community believes in honest reviews, accessible education and a positive approach to pleasure. This recognition feels like a reflection of that shared effort.”
– ToyChats team statement
Why This Feels Different From the Usual Award Season Noise
Most nominations are press-release fodder. This one actually tracks with what I’ve seen on the ground. Traffic to honest review platforms has been climbing for two straight years while glossy corporate shops plateau. People are tired of buying $200 suction toys that sound like jet engines and do jack shit for their clit.
ToyChats fixes that pain point and does it without pretending every product deserves five stars. That’s rare as hell in this space.
What Happens Next
Peer voting is already open on the industry portal, and the awards night goes down January 18 at the Hollywood Palladium. Win or lose, the nomination alone puts ToyChats in rooms they weren’t in six months ago—rooms with major manufacturers, distributors, and investors who control the next wave of smart toys and subscription boxes.
- More brand partnerships incoming (expect exclusive discount codes soon)
- Reviewer network about to get a lot bigger
- Legit shot at becoming the go-to authority before the big boys copy the model
Bottom line? If you’re still shopping for toys based on manufacturer copy or some Instagram thirst trap, you’re doing it wrong in 2026. Sites like ToyChats are where the real info lives now.
And yeah, the XMA nomination just stamped that in gold.
Go check them out, throw in an application to review if you’ve got strong opinions and working genitals, and watch a brand that actually deserves the hype keep climbing.
