Ever wonder what it takes to turn smut into a damn art form? Gregory Dorcel’s got the answer, and it’s not what you’d expect from a guy running a porn dynasty. This isn’t about quick-and-dirty clips churned out for the masses. It’s about fantasy—the kind that’s so polished you could frame it. In a recent XBIZ sit-down, the man behind the Dorcel name laid it all bare, from his studio’s glossy blockbusters to a retail empire that’s got couples buzzing at Christmas. Yeah, you heard that right—porn and sex toys are now a holiday staple.
The Dorcel Blueprint: Elegance Meets Hardcore
Dorcel doesn’t mess around when he calls his brand a “specific kind of fantasy.” This ain’t your average whack-off material. It’s Casino Endgame and Thr3e—films that snag awards like Best Glamcore Sex Scene at the 2024 XMA Europa Awards. “We’re not reality,” he says, brushing off comparisons to OnlyFans’ raw, up-close vibe. Instead, his studio crafts erotic narratives with storylines, high production values, and a cast that screams sophistication.
Not Soft, Just Sexy as Hell
Don’t get it twisted—Dorcel’s not peddling softcore fluff. “We can be naughty, perverse even,” he admits, “but it’s never vulgar or violent.” Think of it like this: his flicks are the equivalent of a high-end escort—pricey, classy, and damn good at what they do. That balance of sexual freedom and elegance? It’s the Dorcel signature, and it’s been hooking audiences since his dad, Marc, kicked things off in ’79.
OnlyFans: Friend, Not Foe
While DIY stars flood platforms like OnlyFans, Dorcel’s not sweating it. “It’s complementary,” he says, leaning back with a grin. Those indie performers? They’re a talent pipeline. A hot model builds a fanbase online, then bam—she’s starring in a Dorcel blockbuster, cashing in bigger checks. Studios win, models win, fans get off. It’s a rare case of the porn world playing nice.
Listening Hard, Fucking Smarter
How’s he keep the machine humming? Simple: he listens. Surveys, roundtables, B2B chats—Dorcel’s team digs into what the audience craves. Turns out, over half want to watch with their partner. So, they’re doubling down on couples-friendly porn. No more solo jerk sessions in the dark; this is date-night material. “Premium content with a storyline,” he says. “That’s our edge.” Investment’s up, and it’s paying off.
A little more than 50% of the people who buy our content would like to watch it with their partner.
– Gregory Dorcel
From Intern to Porn King
Dorcel didn’t exactly dream of this gig. “It was never planned,” he laughs, recalling a summer internship that turned into a career. His old man, Marc, didn’t push him into it either. But once he got a taste of the creative freedom—shaping films, launching projects—he was hooked. By 2003, he’d taken the reins as CEO, armed with one golden rule: respect the customer. “That’s how you earn respect back,” he insists.
Retail’s the New Frontier
Back in ’06, Dorcel saw beyond the screen. “We wanted a lifestyle,” he says. Enter the retail arm—20 stores across France, an online shop that’s a Euro heavyweight, and a sex toy line that’s blowing up. Lingerie, lube, vibes—all stamped with that chic Dorcel vibe. “Customers want sexually oriented products that don’t feel cheap,” he notes. And they’re buying—especially around Christmas. Who knew Santa’s sack would include dildos?
Going Global, Staying Horny
Dorcel’s not content with Europe. He’s got his sights on China, partnering with Alibaba to push toys into a market that takes years to crack. Stateside, he’s shooting more flicks with American talent, eyeing North America’s untapped potential. “We adapt,” he says. “European companies get that.” It’s less about chasing trends and more about perfecting the Dorcel aesthetic—explicit, elegant, everywhere.
Ethics Over Everything
Here’s where it gets real. Dorcel’s big on ethical porn. “If we want this industry to thrive, it’s gotta be responsible,” he stresses. That means no shady sets, no exploitation—just quality content that respects the viewer. It’s a grind—costs time and cash—but he’s proud of it. “Even a small company can shift the game,” he says. And with 45 years under their belt, they’re proving it.
What’s Next? AI, VR, and More
The future’s wild, and Dorcel’s ready. He’s watching AI and VR shake up the scene, but he’s more intrigued by societal shifts—gender dynamics, intimacy trends. “Protecting minors is huge,” he predicts, nodding to looming laws. Whatever comes, he’s sticking to the artisan roots his dad planted. “We’re not about short-term wins,” he says. “This is a long haul.”
So, what’s the takeaway? Gregory Dorcel’s not just running a porn empire—he’s redefining it. From steamy stories to sleek toys, he’s betting on elegance and ethics to keep the masses coming. And with global domination on the horizon, he’s got plenty left to prove.
