Picture this: Downtown LA’s Regent Theater, packed to the brim with adult stars, creators, and fans, all buzzing under the glow of a red carpet. The Urban X Awards 2025 just wrapped, and guess who’s walking away with the crown for Most Popular Adult PR Agency? Yup, The Rub PR snagged it—again. This isn’t just a win; it’s a loud, proud statement about who runs the game in adult PR.
The Rub PR’s Repeat Victory Steals the Show
The Urban X Awards aren’t just another industry pat-on-the-back. They’re a raw, real celebration of adult entertainment, voted on by the people who live and breathe it—performers, insiders, and even fans. When The Rub PR got called out as the winner on Sunday night, the cheers were deafening. This marks their second time clutching the coveted red X trophy, and it’s no fluke.
Why The Rub PR Keeps Winning
So, what’s the secret sauce? It’s not just about press releases or fancy client lists—though The Rub PR has those in spades. It’s about trust. The industry knows Erika Icon, the brains behind the operation, delivers. From getting stars’ names in lights to navigating the messy world of adult media, they’ve got the Midas touch.
- Client loyalty: Their roster reads like a who’s-who of adult entertainment.
- Fan love: Even the fans voted, proving The Rub’s reach goes beyond the industry.
- Street cred: Two wins in this category scream reliability and respect.
Erika herself said it best:
We’re truly honored to have won a second time. This award was voted on by the industry and beyond, so it means a lot to us. Even the fans were voting for us, which was really amazing.
– Erika Icon, The Rub PR
The Urban X Awards: A Night to Remember
The Regent Theater was electric. Hosted by heavyweights like Isiah Maxwell, Beca Barbie, and Ebony Mystique, the night was a full-on spectacle. Musical acts brought the heat, the red carpet was a parade of bold looks, and the awards? They ranged from on-stage pomp to quick screen shoutouts by MC James Bartholet. The Rub PR’s win flashed across those screens, and the crowd lost it.
This wasn’t just a ceremony—it was a vibe. The Urban X Awards have a rep for keeping it real, spotlighting diverse talent and the unsung heroes like PR agencies that keep the machine humming. Check the full winner list on their official X post here.
What’s Next for The Rub PR?
Winning twice doesn’t mean they’re slowing down. The Rub PR is doubling down on what makes them great: pushing boundaries, amplifying voices, and making sure their clients—performers, studios, you name it—stay in the spotlight. Their site, therubpr.com, lays it all out: a killer track record and a client list that’s basically adult industry royalty.
But let’s be real—this win isn’t just about Erika Icon or her team. It’s about the fans who voted, the stars who trust them, and an industry that knows quality when it sees it. The red X trophy? That’s just the cherry on top.
So, next time you see a star’s name trending or a studio’s latest project blowing up, don’t be surprised if The Rub PR’s fingerprints are all over it. They’re not just playing the game—they’re rewriting the rules.
