Picture this: a cozy New Jersey living room, wine glasses clinking, women laughing, and a table stacked with vibrators, lubes, and dildos. No, it’s not a wild bachelorette bash—it’s a sex toy party hosted by Parties by Bellas, the brainchild of Holly Corbella. In an industry where retail took a beating last year, Corbella’s intimate, budget-friendly gatherings are still packing a punch. How does she do it? Let’s dive into the world of this pleasure industry maverick.
From 9-to-5 to Pleasure Empire
Corbella didn’t wake up one day dreaming of selling dildos door-to-door. Back in 2013, she was just a gal hosting a party, roped into the gig by a friend. She gave it a whirl, and before she knew it, her 9-to-5 was history.
“I felt on top of the world then and still do,”
– Holly Corbella
By 2017, she’d ditched the consultant life under someone else’s rules and launched Parties by Bellas. Her secret sauce? A no-BS approach that’s as real as it gets—affordable toys, payment plans, and a “bargain bin” for budget shoppers. Screw the snobs who say discounts cheapen the brand; Corbella knows a good orgasm shouldn’t break the bank.
Building a Sisterhood, Not Just a Business
Starting out, Corbella leaned hard into social media and networking events. She worked the room, making sure her name was the one that popped up when someone saw a cheeky sex toy meme. But she didn’t stop at self-promotion. Recognizing she couldn’t scale alone, she built a team of party planners, creating a consultant-friendly vibe that’s rare in the industry.
- No soul-crushing sales quotas.
- Contests for vacations and prizes that aren’t rigged against you.
- A “sisterhood” where planners support each other’s hustle and heart.
This isn’t just about slinging silicone. It’s about empowering women—consultants and customers alike—to embrace their pleasure without shame. And it’s working. Even in a retail slump, her parties are still pulling in cash.
Smaller Parties, Bigger Impact
The home party game has changed since its wild days a decade ago. Back then, you’d have 20-30 women crammed into a room, giggling over glow-in-the-dark cock rings. Now? It’s more intimate, with 10-12 guests max. Corbella’s cool with that.
“Smaller groups mean I can give everyone more attention,” she says. And attention matters when you’re helping someone pick their first vibrator or explaining why lube is a game-changer. Plus, her parties are free to attend, with payment plans and that bargain bin keeping things accessible. It’s no wonder her East Coast events are a hit.
Community Vibes and Charity Hustle
Corbella’s not just about bedroom fun—she’s got a heart for her community. Parties by Bellas teams up with local charities like the Multiple Sclerosis Society and the Food Bank of Monmouth and Ocean County. These bigger events let her spread the word while giving back. It’s smart branding, sure, but it’s also genuine. You don’t stick around in this biz without a real “why.”
For Corbella, that “why” is freedom. Freedom to set her own schedule, take a random Tuesday off, or jet to a beach without begging a boss. It’s what keeps her grounded when the going gets tough.
Advice for Pleasure Industry Newbies
Thinking of diving into the pleasure products world? Corbella’s got some real talk for you. First, you gotta be comfy chatting about sex—openly, shamelessly. If you blush at the word “clit,” this ain’t your gig. Second, don’t fear the word “no.” Rejection’s part of the hustle; let it roll off you like water off a duck’s back.
“Great things never came from comfort zones,”
– Holly Corbella
She’s so passionate about helping others break in that she offers a course on starting a pleasure business. Want a peek behind the curtain? Hit up one of her community events. She’s always looking for new blood to join the Parties by Bellas family.
Why Sex Toy Parties Still Slap
In a world where you can order a vibrator from Amazon faster than a pizza, why are in-person parties still thriving? It’s the experience. It’s the laughter, the bonding, the moment a shy guest realizes they’re not alone in wanting better orgasms. Corbella’s tapped into that magic, creating spaces where women feel safe, seen, and empowered.
Her story’s a reminder: the pleasure industry isn’t just about products. It’s about connection, confidence, and a little bit of rebellion against the status quo. So, next time you’re in Jersey and hear about a Parties by Bellas event, grab a glass of wine and join the fun. Who knows? You might just find your own “why.”
