Ever wondered what happens when a titan of the pleasure industry throws its weight behind a brand-new adult expo? Well, buckle up, because Shots America just dropped a bombshell by snagging the naming rights for SexEx™ Australia, the spicy successor to the legendary Sexpo. This isn’t just another trade show—it’s a full-on celebration of everything that makes adult lifestyles tick, and it’s hitting the Melbourne Convention and Exhibition Centre from February 6-8, 2026. Get ready for a weekend that’s equal parts education, indulgence, and pure fun.
A New Era for Adult Expos
SexEx™ Australia is stepping into some big shoes. Sexpo, the long-reigning king of adult expos Down Under, called it quits, leaving a gap that had fans and industry insiders buzzing. Enter SexEx, a fresh, inclusive event that’s already being hailed as the new gold standard. With Shots America as the naming partner, this isn’t just a rebrand—it’s a revolution. Think cutting-edge pleasure products, world-class entertainment, and a safe space to explore what makes your sex life sizzle.
Who’s Shots America, Anyway?
If you’re not already familiar, Shots America is a juggernaut in the pleasure products game. Celebrating 30 years in the biz, they’ve got over 3,000 products under their belt, spanning 25+ brands like Ouch!, Realrock, VIVE, and the cheekily named FIST IT. Their stuff is sold in over 80 countries, with distribution hubs on three continents. Innovation? Check. Quality? Double check. Affordability? You bet. They’re not just selling toys—they’re crafting experiences that millions trust to spice things up.
“We’ve always enjoyed a fantastic relationship with Sexpo and its exhibitors, so while we were initially surprised to hear of its closure, we were thrilled to learn that SexEx would be stepping in with a new event.”
– Ruben Deitz, CEO of Shots America
What’s SexEx™ Australia Bringing to the Table?
SexEx isn’t your average convention. It’s a playground for open-minded adults looking to level up their sex life. From hands-on product demos to educational talks, this expo is all about breaking taboos and embracing pleasure. Expect booths packed with the latest from Shots America’s lineup—think sleek vibrators, bold bondage gear, and maybe even a few surprises from their PUMPED or Sexercise collections. The vibe? Inclusive, fun, and unapologetically bold.
- Explore thousands of pleasure products from top brands.
- Enjoy world-class entertainment in a judgment-free zone.
- Learn from experts about enhancing intimacy and wellness.
Why Melbourne, Why Now?
The Melbourne Convention and Exhibition Centre is the perfect spot for this shindig. It’s accessible, modern, and ready to host a crowd of curious attendees. February 2026 is shaping up to be a hot month for Australia’s adult scene, and SexEx is poised to steal the show. With tickets and exhibitor booths already up for grabs at sexex.com.au, the hype is real. Don’t sleep on this one—early birds get the best deals.
The Industry Buzz
The adult industry is eating this up. Shots America’s involvement signals serious commitment to the Australian market, and exhibitors are already lining up to get in on the action. David Ross, SexEx’s CEO, couldn’t hide his excitement:
“Having such a strong international brand as our major sponsor shows the industry and its supporters that Shots America is committed to the Australian market.”
– David Ross, CEO of SexEx
This partnership isn’t just about slapping a logo on a banner. It’s about building a platform where pleasure, education, and entertainment collide. For Shots America, it’s a chance to flex their global muscle while supporting local distributors. For attendees, it’s a shot at discovering what’s next in the world of intimacy.
What’s Next for SexEx?
Mark your calendars for February 6-8, 2026, because SexEx is set to redefine the adult expo game. Whether you’re a seasoned player or just dipping your toes into the world of pleasure products, this event promises something for everyone. From the latest tech-driven toys to live demos that’ll leave you inspired (or blushing), it’s a weekend you won’t forget. Grab your tickets at sexex.com.au and get ready to explore.
