Ever walk into a room and hear someone before you see them? That’s Leah Koons at any adult industry event. As Fansly’s director of marketing, she’s a whirlwind of wit, grit, and raw charisma, steering one of the hottest creator platforms in the game. With a billion swipes on Fansly’s For You Page last year, Koons isn’t just riding the wave—she’s the one making it crash.
From Gamer Geek to Adult Industry Powerhouse
Koons didn’t slide into adult entertainment through the usual channels. She cut her teeth in the gaming world, running promotions for World of Warcraft back in 2013. “I was deep in gaming communities, organizing events, hyping up players,” she says. Her knack for building hype caught the eye of Fansly’s CEO, Michael Etelis, a fellow gamer with a vision to shake up the adult creator space.
“He saw the mess other platforms were making and thought, ‘I can do better,’” Koons recalls. “I didn’t know shit about adult at first, but that was my edge. No baggage, just fresh ideas.”
I didn’t have to try to be different—I just didn’t know how anyone else was doing it.
– Leah Koons
That outsider perspective let her rewrite the playbook. Fansly’s growth exploded under her watch, with a creator-first approach that’s more than just a tagline—it’s the core of every campaign she runs.
Why Creators Trust Her
The adult industry can be a brutal place. Creators get burned by platforms that overpromise and underdeliver. Koons gets it. “They’ve had the rug pulled out too many times,” she says. “Trust isn’t handed out—it’s earned.”
With a psychology degree and years leading teams, Koons brings emotional intelligence to the table. She’s not just selling a platform; she’s building a community. At events, creators swarm the Fansly booth, not to pitch but to say thanks. “They tell us, ‘You changed my life,’” she says, her voice catching. “That’s the real shit.”
- Creators are Fansly’s priority, not an afterthought.
- Koons’ team logged a billion FYP swipes in 2024 alone.
- Events like XBIZ Miami prove Fansly’s down-to-earth vibe.
Running the Loudest Booth in the Biz
If you’ve hit an industry trade show, you know Koons’ energy. “I’m the loudest one,” she admits with a grin. She’s front and center, cracking jokes, shaking hands, and making creators feel seen. Fansly’s booth isn’t some sterile corporate setup—it’s a vibe. Think memes about tits and real talk with talent.
“We’re not trying to be untouchable,” she says. “We’re in the same cabana, ready to hear you out.” That openness isn’t just for show—it’s why creators keep coming back.
Data Meets Dragons
Don’t let her Elf Queen gamer tag fool you—Koons is a data nerd. “All this shit we do? It’s numbers, not vibes,” she insists. Every campaign, every swipe, every meme is backed by hard stats. But her fantasy obsession—Witcher 3, Dungeons & Dragons, Renaissance fairs—adds a spark to her style. Living in Austin with her dogs, she’s as likely to be reading a stack of fantasy novels as she is to be crunching viewership data.
We’re white-knuckling a rocket ship that’s perpetually blasting off!
– Leah Koons
Dodging Burnout, Keeping It Real
Koons moves fast, but she’s learned to pace herself. “You can’t sprint a marathon,” she warns. “You’ll crash.” Her 2025 goal? Enjoy the ride without the frazzle. Her trick is simple: physical books, not screens. “I’m aiming for 36 this year,” she says. “Kindle feels like work.”
She also leans on a bit of cosmic wisdom. A poem about her dog begging for a brownie stuck with her: “The universe says no sometimes because something better’s coming. I trust that.”
Advice for the Hustlers
Koons’ advice for women in the game is pure fire. “If the room doesn’t want you to win, find a better one,” she says. “The right people are out there.” Her secret weapon? Sisterhood. “Give three women a walkie-talkie and a golf cart, and we’ll fix anything in 20 minutes flat. Just don’t get in our way.”
Koons isn’t here for the spotlight—she’s hyping Fansly and its creators. With her gaming roots, data-driven hustle, and unapologetic loyalty, she’s not just marketing a platform. She’s building a movement.
