Ever wonder what it takes to make sexual wellness cool for Gen Z? Spoiler: it’s not just about flashy packaging or cheeky names. It’s about speaking their language—raw, real, and unapologetic. Enter Benoit Palix, the mastermind behind Friday Bae, a French brand that’s flipping the script on pleasure products with a vibe that screams inclusivity and authenticity.
A New Wave in Pleasure
Palix isn’t your average entrepreneur. Growing up, he was sneaking peeks at his dad’s sketches for YesforLOV, a trailblazing sexual wellness line launched in 2002. Those moments lit a fire in him. By 16, he was hooked on the idea of crafting products that don’t just get you off but make you feel damn good about it.
Why Gen Z?
Palix saw a gap. Traditional brands? Too stiff, too luxe, or just plain out of touch. Gen Z, with their hunger for freedom and no-BS vibes, was screaming for something fresh. So, he built Friday Bae to be their wingman—think vibrant colors, genderfluid toys, and a podcast, Call Me Bae, that dishes out sex ed in bite-sized, judgment-free chunks.
“I wanted to be someone who could give real advice, especially on topics that often get brushed under the rug—like sex, love, and relationships.”
– Benoit Palix
Products That Pop
From vegan aphrodisiac lip balm to vibrators tucked in plushie cases, Friday Bae’s lineup is playful yet practical. Names like TASTE, KISS, and SAFE keep it flirty but approachable. And at 10-20 euros a pop, they’re not breaking the bank—crucial when inflation’s got everyone pinching pennies. Oh, and did I mention the eco-angle? Sugarcane lube tubes and recyclable packaging make these toys as green as they are steamy.
- Inclusive design: Genderfluid options for all bodies.
- Eco-conscious: Sustainable materials that don’t screw the planet.
- Budget-friendly: High quality without the luxury markup.
Education Over Everything
Palix isn’t just selling toys; he’s schooling folks. His podcast dives into everything from consent to kink, no topic too taboo. It’s like having a cool older sibling who’s not afraid to talk lube compatibility or why oil and latex condoms don’t mix (a lesson he learned the hard way). This focus on sex education sets Friday Bae apart in a market that often glosses over the “how-to” for flashy aesthetics.
Fighting the Good Fight
Success hasn’t come easy. Digital platforms like Instagram and TikTok are a minefield of censorship, choking brands like Friday Bae from reaching their crowd. Palix gets creative, leaning on community feedback—DMs, reviews, even votes for new products like anal lube or toys for dicks. But the bigger battle? Smashing stigma. He’s out here pushing for spaces where intimacy isn’t whispered about but celebrated loud and proud.
What’s Next?
Friday Bae’s already racking up wins—sold-out products, glowing reviews, and even nods from gynecologists for their natural, French-made intimate cosmetics. Palix’s got big plans: in-person events, virtual safe spaces, and partnerships to make Friday Bae a Gen Z staple worldwide. He’s not just building a brand; he’s sparking a cultural movement, one vibrator at a time.
So, what’s the takeaway? Sexual wellness isn’t just about getting laid—it’s about feeling free to explore who you are. Palix gets that. And with Friday Bae, he’s making sure Gen Z does too. Curious? Check out their site and see what the buzz is about.
