Another awards season, another night of The Rub PR owning the spotlight. On a steamy Orlando evening, the ASN Awards rolled out the red carpet, and The Rub PR didn’t just show up—they dominated. Snagging Best Public Relations Firm for the second time, they’ve cemented their status as the go-to crew for making adult industry stars shine brighter than a Vegas marquee. And the cherry on top? Erika Icon, the mastermind behind it all, got her name etched into the ASN Hall of Fame. Buckle up, because this night was a wild ride.
The Rub PR’s Big Night at ASN Awards
The ASN Awards aren’t just another trophy fest—they’re a big deal in the adult world, where the bold and the beautiful collide. On August 31, 2025, the event brought out heavy hitters like Brittany Andrews, Ariel Demure, and Krystal Sparks, all repped by The Rub. Erika Icon wasn’t just there to clap politely—she was center stage, handing out awards and grabbing a few herself.
Best PR Firm, Again? Size Does Matter
When The Rub PR was named Best Public Relations Firm, Erika Icon strutted up to claim a trophy she joked was “bigger than last time.” And yeah, she’s right—size matters when you’re hauling in hardware for being the best at what you do. The Rub PR first snagged this award in 2022, and this repeat win proves they’re not just a flash in the pan. They’re the real deal, turning cam models, performers, and studios into household names (well, at least in certain households).
Erika Icon’s Hall of Fame Moment
Then came the big one: Erika Icon’s induction into the ASN Hall of Fame. Hosted by Casey Carter, the moment was pure class, with Icon’s 15 years of industry hustle finally getting the spotlight it deserves. This isn’t just a pat on the back—it’s a nod to her relentless drive, from slinging copy at LA ad agencies to building a PR empire that’s got everyone from Cosmo to Playboy knocking.
It was an incredible night to win the PR award again and be inducted into the Hall of Fame. But the true honor was being the one to present Brittany Andrews with her Lifetime Achievement Award.
– Erika Icon
Clients Cleaning Up the Categories
The Rub’s clients didn’t just show up to look pretty—they racked up wins. Brittany Andrews scored a Lifetime Achievement Award, a well-earned nod to her decades of dominating the scene. Andie Anderson took home Best Social Media Influencer, with Icon accepting on her behalf. Crystal Thayer and Krystal Sparks also snagged their categories, proving The Rub’s roster is stacked with talent that delivers.
- Brittany Andrews: Lifetime Achievement Award
- Andie Anderson: Best Social Media Influencer
- Crystal Thayer: Category win
- Krystal Sparks: Category win
Why The Rub PR Runs the Game
What makes The Rub PR so damn good? It’s not just Erika Icon’s East Coast grit or her UCLA degree (though those don’t hurt). It’s the results. She’s landed clients on Botched, inked deals with mainstream giants like Elle and GQ, and racked up more award nominations than you can count. Her agency’s client list reads like a who’s-who of adult entertainment, from cam stars to studio execs. Want proof? Check the ASN Awards winners list—The Rub’s fingerprints are all over it.
What’s Next for The Rub?
The Rub PR isn’t slowing down. With a client roster that’s only getting hotter and Erika Icon’s Hall of Fame cred, they’re poised to keep rewriting the rules of adult PR. Whether it’s getting a performer on a reality show or a studio in the pages of Vice, The Rub makes it happen. And with more awards season chaos on the horizon, you can bet they’ll be back, trophies in hand, ready to remind everyone who runs the show.
So, what’s the takeaway? The Rub PR isn’t just a PR firm—they’re the backbone of the adult industry’s biggest success stories. And they’re just getting started.
